Environmentally Friendly print

In summer of 2014 we joined a carbon capture scheme in association with one of our paper merchants and The Woodland Trust. We have just been notified that we have created 517.11m2 of new native woodland in the UK and removed 20,685kg of Carbon Dioxide. We did not manage this time to visit the woodland site to help plant the trees but we hope to in the future. Kopykat strives to be a printer who respects the environment we achieved Green Mark Accreditation in 2008 and currently hold FSC Chain of Custody. We can show the FSC logo on items of print on behalf of a client to show their environmental commitment. FSC chain of Custody shows the journey of the paper from a well managed forest to the end user. It was initially developed for the furniture industry to try and stop illegal logging.

Print Trends

When talking to other members of the print community there appears to be a swing back towards print for marketing material over email type marketing. Print volumes may not return to the level of a few years ago although occasional volume jobs are still in demand from time to time. Print is now being spoken of as a luxury item albeit in smaller quantities using textured papers, gold foils and embossing and finishes such as soft touch lamination. The printed result stays in the mind of the target market much more than an email which can easily be deleted at the press of a button.

At a recent seminar held by Two sides and Print Power research from Kantar Media showed that contrary to popular belief media readership had increased by 6%. The research also stated that readers have a greater trust in printed media over digital and that people spent 90% more time reading printed newspapers than online. So take a break grab a cup of coffee and enjoy a good read of a beautifully printed magazine!

Happy New Year

We resumed production after the Christmas and New Year break on January 5th so may we take this opportunity to wish all our clients a healthy and prosperous 2015. How the years fly! remember the year 2000 and we all feared the millennium bug! Going forward we will keep you up to date with any new developments at Kopykat and of course do contact us for all your print related marketing requirements particularly for posters, postcards, brochures and leaflets not forgetting of course we do still produce a large amount of letterheads and business cards for clients.