The Age of Stupid is a film warning of the dangers of climate change and how the planet might look in 2055 if we do not do anything about it, the film stars Pete Postlethwaite who plays a man in a devastated 2055 looking back on old footage of 2008 and asking why didn’t we do something when we had the chance, the film is directed by Fran Armstrong and produced by Lizzie Gillett of One Off Productions.
Kopykat was recommended to produce all the promotional material for the film at short notice to the team at Stupid by Friends of the Earth who passed on our details due to our environmental commitment; well it was certainly a challenge print wise!
The premier was on Sunday 15th March with a premier in a solar powered tent at Leicester Square with simultaneous people’s premiers around the UK, we received the first print files on the Wednesday before the screening and needed to produce 7 different jobs made into Action packs and to be distributed to all the cinemas round the UK showing the film, the jobs varied from 50,000 leaflets to Tell a Friend leaflets in batches of 10000, they needed to be perforated, folded, trimmed and delivered by our van or overnight courier, we didn’t panic honest! Some of the team at Kopykat worked Saturday and Sunday printing and delivering right up until an hour before the premier, in fact the last print file was received 2 hours before the premier started, needless to say all went according to plan, everything arrived on time, the weather was glorious and the film received glowing acclaim, all the materials used for the promotional material was recycled stock, Kopykat also used vegetable inks and printed alcohol free and delivered in an LPG vehicle.
You can contact the team at Not Stupid if you would like to organise a private showing of the film www.ageofstupid.net
