Print Tip - Artwork

Before you prepare artwork for print talk to your printer and ask their advice, on occasion we find a client might spend hours of hard work preparing a file only to overlook the basics and if the print job is needed quickly incorrect artwork can slow the process down as it needs to be corrected, typical mistakes are forgetting to add bleed if the colour prints to the edge of the sheet or photographs at the wrong resolution, 300dpi is best not 72dpi which is mainly for screen display, bear in mind programmes such as word or publisher are not ideal for high quality print such as brochures or leaflets, it is best to use Apple Macintosh based programmes such as Indesign, Quark Express, Photoshop or Adobe Illustrator, your local graphic designer or print company will use these programmes on a daily basis, we recently had a client supply a leaflet in publisher and we thought the layout did a disservice to an important subject, we had one of our designers work on the leaflet for 30-45 minutes in quark and illustrator this improved the leaflet tenfold the client was delighted with the result and the feedback from us.