Email Marketing

Just been discussing email marketing has it reached saturation point? I find myself unsubscribing more and more and hitting the delete button. I believe that clients will come full circle and start to invest more of their marketing spend in traditional print which can be stunning and tactile and studied over a relaxing coffee. Of course email marketing, traditional print and social media all have a role to play in building up a companies profile but it will be interesting to see how it all develops.